November 2017

How to write an About page that sells (part 1)

2017-11-29T14:21:28+00:00 November 29th, 2017|

What does your About page look like? When was the last time you thought about it? Read it? Viewed its visitor stats? Done properly, a well-structured, informative and human About page will work wonders with visitors to your site. It’s one of [...]

October 2017

Do you need product marketing?

2017-11-24T15:37:35+00:00 October 11th, 2017|

This isn’t the question you should be asking. The one you should be asking is what the consequences are of not having somebody dedicated to product marketing activities. The vacuum has to be filled As with many roles in small [...]

September 2017

June 2017

March 2017

Go on, just SHIP IT!

2017-03-12T22:50:52+00:00 March 12th, 2017|

This is going to sound counterintuitive, and it certainly runs counter to what I tell my clients, but just SHIP IT! Just go with what you've got (messages, website, email campaign copy, whatever). What's the alternative? Procrastinate for another week? [...]

February 2017

3 Things you can do today that will grow your business

2017-02-11T08:09:54+00:00 February 10th, 2017|

The following are a few quick wins that will grow your business. These relatively easy activities are focused on raising your visibility, helping your sales process, and moving people along the buying cycle. They achieve a lot of exposure from [...]

January 2017

How to write a better company bio in 10 minutes

2017-01-20T09:02:32+00:00 January 20th, 2017|

We've all been there with a stodgy company bio that talks about how great we are, how great our people are, how we're the market leaders, how we were formed and who our cool investors are. We provide an extensive [...]

Your customers are on a journey. Will they find you?

2017-01-06T13:14:40+00:00 January 6th, 2017|

Think for a minute how your potential customers are going to find your website. You’ve put together a website to attract new customers; inform existing customers as to what you’re doing; to spread some awareness and education; and probably establish [...]

December 2016

How much of your reader’s attention are you actually getting?

2016-12-15T17:13:06+00:00 December 13th, 2016|

We like to think that when we write something that it’s going to get read. That’s why we do it. You’re currently reading this (thanks) because you liked the look of the title and carried on reading. What else are you [...]