Compelling messages, great copy and engaging content are the basis for successfully growing your company.
When you don’t have the resources to get this sorted, but wish you did, I can help you.
Many companies don’t have the expertise or resources to succinctly communicate the value of what they do. They get bogged down in describing who they are and what their widget does.
Customers only really want to know how you can help them. Your messaging and sales materials need to engage the customer by communicating how your widget will benefit them. You need to convert your USPs into killer customer benefits and value propositions.
This is what I do for you. I focus on the buyer (the customer) not the seller (you).
I help you communicate the value and benefits of your widget in your value proposition, website copy, articles, email campaigns, and in all your sales and marketing materials.
How will better messaging benefit your business?
When your messages resonate with your customers, they will want to engage with you (not with your competitor).
Your customers will know what you do and that you care about them. They will now trust you.
Clear copy communicates better. With that clarity comes better understanding and legitimacy for your business.
"Nik was able to look at what we do from a completely new perspective. His insights, messages and words consolidated our disparate thoughts about how we should be messaging Solverboard.
We’re now using his copy across all our sales and marketing channels and it's had an immediate and positive impact on our business."
Some of the companies I’ve helped
Some of my recent articles
You’re a startup with a great idea for a product or service. Creating your widget is probably well underway, and you want to launch it, sell it, and get some money in the bank. It's [...]
I was made redundant nine months ago, and after a lot of soul-searching (and fruitless job applications), I started my own freelance product marketing business, Orange Mesh. This (quite long) article is about some of the [...]