What We Do 2017-09-25T12:44:58+00:00

I help tech companies align their messages and product marketing copy with the needs of their customers. This means customers are more likely to engage and buy.

It’s about focusing on the benefits of your solution (not the features) and making sure you communicate how you solve customer problems.

Excavator by icon 54 from the Noun Project

BENEFITS

Customers don’t buy products, they buy what products can do for them.

I make sure your messages talk benefits.

SOLID FOUNDATION

Your B2B sales and marketing campaigns need to be based on a common set of value proposition, differentiation and positioning statements.

UNDERSTANDING

Customers need to know you understand their problems.

I make sure they know you know (so they’re more likely to buy from you).

PLAIN LANGUAGE

I understand how important it is to communicate complex subjects in plain language

I have 20 years’ experience doing it too.

REPURPOSING

You can get a lot of marketing mileage from a relatively small amount of copy.

I also make sure your messages are consistent across all your channels and materials.

TECH B2B CONTENT

Tech messaging and copy for tech B2B companies written by experienced tech people.

It’s what I do.

Ready to transform your marketing materials and really engage with your customers?

GET IN TOUCH NOW