What We Do 2017-08-18T14:18:30+00:00

Orange Mesh helps tech companies align their messages and product marketing copy with the needs of their customers.

It’s about focusing on the benefits of your solution (not the features) and making sure the messages mesh with customers’ pain points.

Excavator by icon 54 from the Noun Project

BENEFITS

Customers don’t buy products, they buy what products can do for them.

We make sure your messages talk benefits.

UNDERSTANDING

Customers need to know that you understand their problems.

We make sure they know you know (so that they’re more likely to buy from you).

WHAT’S IN IT FOR ME?

Customers don’t care about you or your products. They only care about themselves.

We make sure they know what’s in it for them.

PLAIN LANGUAGE

We understand how important it is to communicate complex subjects in plain language

And we know how to do it too.

REPURPOSING

You can get a lot of marketing mileage from a relatively small amount of content.

We then make sure your messages are consistent across all your channels and materials.

TECH B2B CONTENT

Tech content for tech B2B companies written by experienced tech people.

It’s what we do.