12 Mar 2017

Go on, just SHIP IT!

2017-03-12T22:50:52+00:00 March 12th, 2017|

This is going to sound counterintuitive, and it certainly runs counter to what I tell my clients, but just SHIP IT! Just go with what you've got (messages, website, email campaign copy, whatever). What's the alternative? Procrastinate for another week? [...]

10 Feb 2017

3 Things you can do today that will grow your business

2017-02-11T08:09:54+00:00 February 10th, 2017|

The following are a few quick wins that will grow your business. These relatively easy activities are focused on raising your visibility, helping your sales process, and moving people along the buying cycle. They achieve a lot of exposure from [...]

20 Jan 2017

How to write a better company bio in 10 minutes

2017-01-20T09:02:32+00:00 January 20th, 2017|

We've all been there with a stodgy company bio that talks about how great we are, how great our people are, how we're the market leaders, how we were formed and who our cool investors are. We provide an extensive [...]

6 Jan 2017

Your customers are on a journey. Will they find you?

2017-01-06T13:14:40+00:00 January 6th, 2017|

Think for a minute how your potential customers are going to find your website. You’ve put together a website to attract new customers; inform existing customers as to what you’re doing; to spread some awareness and education; and probably establish [...]

13 Dec 2016

How much of your reader’s attention are you actually getting?

2016-12-15T17:13:06+00:00 December 13th, 2016|

We like to think that when we write something that it’s going to get read. That’s why we do it. You’re currently reading this (thanks) because you liked the look of the title and carried on reading. What else are you [...]

27 Nov 2016

Customers need to know you understand their problem

2016-11-28T20:29:37+00:00 November 27th, 2016|

You’ve got a great product. It’s got features your competitors would kill for. Your innovator and early adopter customers are raving and evangelising about it. The product works and you’ve got a roadmap that is going to deliver even more [...]

21 Nov 2016

What’s in it for me? Is your messaging turning your customers off?

2016-11-21T13:12:26+00:00 November 21st, 2016|

When was the last time you looked at your marketing messages? I’m guessing it wasn’t recently, right? Messaging, that part of your external-facing marketing communication strategy, quickly becomes stale and out of date. It hinges on so many things and if [...]