About Us 2017-08-18T14:41:32+00:00

Orange Mesh creates marketing content your customers will actually want to read.

We do this by focusing on what they want to hear and by answering their “What’s in it for me?” question.

Imagine for a moment that your customers knew how your solution was going to solve their problem.

Now think about what those same customers would think if they also knew that you understood the challenges they faced and empathised with them.

And finally, how good they would feel if they knew more about the value and benefits of your solution than they did about its features and capabilities.

Far too many tech companies have unique solutions to real industry challenges, but they can’t get themselves noticed. They can’t attract customers because nothing they say resonates.

We write website copy, marketing materials, emails, case studies (and lots more) that customers want to read. What we write gets you noticed. We make you your customers’ trusted advisor.

We do this by not writing about how amazing you and your solutions are. Instead, we fill your materials with messages about how you solve customer problems. And by showing that you are with them on their journey.

It’s not about you. It’s about them.

Nik Stanbridge
Nik Stanbridge
I started Orange Mesh in 2016 after being made redundant from a tech startup (you know the sort of thing – new leadership… brought in his own team…) and I did it to provide better and more positive messaging and content services to tech companies.

With a lot of experience creating compelling and engaging marketing content, devising strategy and running digital B2B campaigns, I understand why benefit-driven marketing is key to successful customer engagement and company growth.

My goal when starting Orange Mesh was to bring clarity and consistency to tech company marketing materials when those companies don’t necessarily have the resources (or know-how) to do it themselves.

I also know how important it is to speak the language of the customer – reflecting their needs and their pain points. After all, we know that customers aren’t particularly interested in you or your business – but they are extremely interested in what you can do for them. This is the Orange Mesh difference.

As well as being a product marketer, I describe myself as a ‘photographer ordinaire’ – my passion is making photographs of the ordinary and the mundane. Indeed, photographing orange mesh was one of my early successes. You can see some of my work here. The orange mesh pictures are here.

You can call me on 07828 002494

  • Alone

9 Things I’ve learned from starting a freelance product marketing business

June 27th, 2017|0 Comments

I was made redundant nine months ago, and after a lot of soul-searching (and fruitless job applications), I started my own freelance product marketing business, Orange Mesh. This (quite long) article is about some of the [...]

  • Pillbox

Go on, just SHIP IT!

March 12th, 2017|0 Comments

This is going to sound counterintuitive, and it certainly runs counter to what I tell my clients, but just SHIP IT! Just go with what you've got (messages, website, email campaign copy, whatever). What's the [...]

  • Farming

3 Things you can do today that will grow your business

February 10th, 2017|0 Comments

The following are a few quick wins that will grow your business. These relatively easy activities are focused on raising your visibility, helping your sales process, and moving people along the buying cycle. They achieve [...]

Ready to transform your marketing materials and really engage with your customers?